The only condition that exists between the two parties is to pay for each click. The ad platforms do not strike any deal regarding guaranteed visitors and clicks. Some of the platforms that offer a Pay per Click facility for advertising are Google Ads, Facebook Ads, and Twitter Ads.Įach time an ad is clicked, the advertiser needs to pay for these ad platforms. Basically, this method means buying website visitors. The fee amount is paid only if the ad is clicked. The majority of organizations prefer candidates who have completed any digital marketing course and have learned PPC from industry experts with updated information. PPC is a paid form of advertising and Digital Marketing and is used by the majority of organizations to enhance their reach and increase website visits. Pay as and when one click is received on the ad. The name ‘Pay-per-Click’ is derived from this process itself. It is a Digital Marketing model where the advertisers need to pay a certain amount as fees each time their ads are clicked.

Ads that pay per click